Jason Cutter 065: Increase Your Sales with Authentic Persuasion How would you rate your confidence level in sales situations? If you feel it could use a boost, my guest Jason Cutter shares practical ideas you can start using immediately. He explains how to acquire more clients by adopting the approach of professionals like physicians, who diagnose problems and prescribe solutions. Jason is CEO of Cutter Consulting Group and sees himself as a sales success architect. His new book is Selling with Authentic Persuasion: Transform from Order Taking to Quota Breaker, where he explains how a marine biologist with ZERO sales experience became a high-priced sales trainer hired by Fortune 500 companies worldwide. You’ll discover: Why “authentic” plus “persuasion” is a compelling framework for increasing sales Tips for increasing your effectiveness when you’re in front of a potential client How to incorporate your “flawed past” appropriately into sales conversations Questions to ask that help you get at the “why” behind the client’s needs The 5 aspects of your mindset that make the biggest difference in sales success Watch the episode: Connect with Jason Jason's Resources Websites Cutter Consulting Group Authentic Persuasion The Sales Experience Podcast Course Persuading Like A Professional Book Selling with Authentic Persuasion: Transform from Order Taking to Quota Breaker Previous Episode Ryan Stanley Next Episode Dr. Taryn Marie Stejskal